BetterBrand - an exclusive, high quality line of wood products sourced from around the world.

To offer an exclusive, high quality line of wood products sourced from around the world, package them consistently, and distribute them to the Independent Retail Lumber Dealer.
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Why BetterBrand - a global marketing and merchandising organization, which fulfills high quality building materials in specific product categories.

BetterBrand® is a global marketing and merchandising organization, which establishes criteria, procures and fulfills high quality building materials in specific product categories.
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BetterBrand - Home, Decking, railing, flooring, where to buy, news and events, faq's, locations

Never have I seen and used a "BetterBrand" than this material. I've built my deck to last for years to come.
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BetterBrand - Never have I seen and used a "BetterBrand" than this material.

MoistureShield Installation Guide - Get started on your MoistureShield deck now with our easy installation instructions.
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European Spruce Program - Products made from the finest wood fiber from around the world.
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BetterBrand - Penofin Coatings BetterBrand - manufacturer Penofin

Penofin: The Penofin® Story

It was sometime in 1977 that a brilliant scientist who held Ph.D.s in physics and nuclear physics was having a quiet drink in a Colorado lounge with some friends who were manufacturers of a high line of furniture. Conversation centered around manufacturing. Told that a well-known brand of wood stain was made from a secret formula, the physicist scoffed, stating there were no secrets in chemistry. To prove his point, he analyzed the famous brand product and was not surprised to find the "secret formula" was a combination of linseed oil, aniline dyes, and solvents.

When he reported his laboratory findings to his friends, they dared him to devise a superior product, a challenge he readily accepted. The product should include these qualities: it had to penetrate, seal, dry quickly, have minimum odor and bleed back and be easy to apply. It also had to be stable enough to allow lacquers and varnishes to be sprayed over it if wanted.

In the finest alchemical fashion, the chemist continued to secure ingredients designed to carry out the stated purposes. After great and deliberate experimentation, he came up with PENetrating Oil FINish (so the name Penofin) that has, in truth and in fact, proved far superior to any competitive product on the market.

Thus satisfied, the scientist quickly sold and gave up any formula rights to his friends and went on to seek new horizons.

In 1979, a small group of investors bought the Penofin Company and moved to California. Manufacturing improved from a garage in Denver to a warehouse in Sacramento. The small but determined band of entrepreneurs, professionals in their own fields, painstakingly made and packaged their product with the crude but clever apparatus the scientist had designed. They worked nights and weekends for two years, until, finally, in June of 1981, they contracted with a paint company to manufacture Penofin for them. The consumer immediately received Penofin as an innovation in wood finish technology.

Environmental Policy

BetterBrand - Coatings, Penofin Pressure Treated Wood can of oil

Penofin-Performance Coatings Inc. (PCI) has made a commitment to the environment. Our use of Brazilian Rosewood Oil as a base not only creates a stain that penetrates deeper and makes your wood last longer, but this carefully harvested crop guarantees continued jobs in an area that is destroying its ecosystem.

Brazilian Rosewood Oil is harvested from the carefully gathered pod of the Brazilian rosewood tree. This oil is found in the fruit of the trees that grow on the dry plains and is the essential ingredient of PenofinŽ. No other wood finishing product contains this special oil.

Our commitment to the environment extends past our raw materials. We believe in keeping all of the environments we meet with directly, or indirectly, safe be they working environments or living environments.

We believe in creating a safe environment for our workers. We do not create wastewaters in our manufacturing process.

We believe in the continued search to find sustainably harvested ingredients that occur naturally and will provide jobs to areas that are destroying their habitats to preserve employment.

We believe that one way of caring for our environment is by wisely using our limited wood resources to create items of beauty, function, and permanence. Penofin guarantees the preservation of manufactured wood items.

We have a responsibility to make our world a place in which we want our children and grandchildren to grow. The American Indians had a way of looking at the decisions they made - how will it affect the seventh generation. We want to make decisions that will positively affect the seventh generation.

What we build with our limited resources should be cared for with appreciation. In doing so, we'll help assure our continued existence on this earth.

Ultra Premium Penofin®

BetterBrand - Penofin Coatings

This Ultra Premium Red Label Penofin was created to meet the demand for an exterior wood finish that outperforms all other transparent stains. The highly-penetrating Brazilian Rosewood Oil base, from sustainably harvested seeds, protects and nourishes wood fibers far deeper than any other stain. With the added mildew protection the "dark menace" will not attack wood so easily, and helps preserve that freshly-milled look. Penofin Ultra Premium Red Label is perfect where rain, wind, snow, or high elevations are encountered. The formula in Ultra Premium Red Label is the result of extensive testing, and the use of the highest quality ingredients. Penofin wins the "Battle Of The Stains" penetration tests over all competitors, and gives longer life to wood of any species. Easy to apply and simple to maintain.

Quick Facts:

  • Interior/Exterior Formula
  • 99% ultraviolet Protection
  • Brazilian Rosewood Oil
  • No Odor
  • No Petroleum Distillates
  • Environmentally Sound
  • VOC less than 1 g/liter
  • Safe for Use Around Children and Animals
  • 18 Lustrous Colors for Use on Every Type of Wood Species

Penofin® for Pressure-Treated Wood

BetterBrand - Coatings, Penofin Pressure Treated Wood chart

Pressure-treated Penofin is formulated to restore the beautiful wood tones homeowners want. It comes in three natural tones and penetrates pressure-treated wood like no other stain. Brazilian Rosewood Oil penetrates and stabilizes the wood fibers for control of carcinogenic releases, as stated by the Environmental Protection Agency. They recommend using a deep, low-solid, penetrating oil finish.

Penofin's pressure-treated formula contains sustainably harvested Brazilian Rosewood Oil to give the wood a natural tone and texture. Suitable for all types of pressure-treated wood. Penofin pressure-treated tones are: Rainier, with golden honey tones to bring out the rich, smooth look of lighter woods; Tahoe, with rich cinnamon tones for that rich, bold look; and Yosemite, showing warm, dark brown tones that complement natural surroundings. Best of all, Penofin pressure-treated oil finish is so easy to apply.

Quick Facts:

  • Formulated to bring out the natural beauty of pressure-treated wood
  • Formulated in three natural wood tones
  • One-coat formula
  • Meets EPA guidelines to lock in carcinogens in CCA wood
  • Great performance on ACQ wood
  • 99% ultraviolet protection


North American Quality Products

The typical Nordic Pine 5/4 x 6 Radius Edge Decking from mid Sweden has small and sound knots. Therefore it suitable for outdoor...
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European Products Market

The BetterBrand European Spruce Program offers products made from the finest wood fiber from around the world. These dimension and...
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Industry News and Events

Batimat, now in Paris France, is the world's leading construction exhibition.
Every other year in Paris, it brings together the most comprehensive array of products, equipment and services in the world and the largest number of French and international professionals.
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Media and Customer Relations

The BetterBrand Network was created to ensure the independent lumber dealer has an exclusive flow of high quality wood fiber. We currently buy products from North America, Germany, Austria, Czech Republic, Sweden, Finland, Russia, China and South America.
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