BetterBrand - an exclusive, high quality line of wood products sourced from around the world.

To offer an exclusive, high quality line of wood products sourced from around the world, package them consistently, and distribute them to the Independent Retail Lumber Dealer.
read more on this BetterBrand story read more


Why BetterBrand - a global marketing and merchandising organization, which fulfills high quality building materials in specific product categories.

BetterBrand® is a global marketing and merchandising organization, which establishes criteria, procures and fulfills high quality building materials in specific product categories.
read more on this BetterBrand story read more


BetterBrand - Home, Decking, railing, flooring, where to buy, news and events, faq's, locations

Never have I seen and used a "BetterBrand" than this material. I've built my deck to last for years to come.
read more BetterBrand testimonials, hear what our customers are saying about BetterBrand read more testimonials


BetterBrand - Never have I seen and used a "BetterBrand" than this material.

MoistureShield Installation Guide - Get started on your MoistureShield deck now with our easy installation instructions.
» Download Datasheet

European Spruce Program - Products made from the finest wood fiber from around the world.
» Download Datasheet
read more on this BetterBrand story View more Helpful Downloads




BetterBrand - main homepage graphic fade-in and fade-out here BetterBrand - manufacturer MoistureShield

MoistureShield: The A.E.R.T. Story

A recognized pioneer in the industry, Advanced Environmental Recycling Technologies, Inc. (A.E.R.T.) has been manufacturing composite wood building products for over 20 years. In 1988, the Brooks family founded A.E.R.T. when they discovered an eco-friendly way to create high quality building components using reclaimed wood fibers and recycled plastics.

Since then, A.E.R.T. has further developed and patented its proprietary waste plastics reclamation technologies which allow us to recover waste plastics from the by-product of other recycling operations, as well as from pre- and post-consumer waste streams. These efforts include our development of polyethylene film recycling technology in conjunction with Dow Chemical Company.

Professional builders have come to rely on the value and consistency for which A.E.R.T. is known. And, in 1992, leveraging this reputation and expertise, we introduced our first composite decking products ­ ones that resist swelling, rot and termites, and are easier to maintain and longer lasting. This is all made possible from our patented process of “total encapsulation”.

This process means that our products are manufactured under several unique patents wherein the wood fibers are aligned and encapsulated in plastic. The plastic surrounds and bonds to the wood fibers, making them moisture resistant. The wood fibers reinforce the plastic, making it stiffer and greatly reducing its thermal movement. Our decking planks are extruded and allowed to cool slowly, which means the boards will not twist or warp.

Tough and beautiful, moisture-resistant MoistureShield® Composite Decking is made from 90% pre- and post-consumer recycled content for an environmentally friendly decking option. Providing peace of mind, A.E.R.T. warrants MoistureShield products against rot, decay and termite damage with a limited warranty ranging from 20 years to lifetime, depending on the product.

MoistureShield Installation Guide

MoistureShield - Get started on your MoistureShield deck now with our easy installation, cleaning and care instructions.
» Download this Installation Guide




North American Quality Products

The typical Nordic Pine 5/4 x 6 Radius Edge Decking from mid Sweden has small and sound knots. Therefore it suitable for outdoor...
read more on this BetterBrand story read more

European Products Market

The BetterBrand European Spruce Program offers products made from the finest wood fiber from around the world. These dimension and...
read more on this BetterBrand story read more

Industry News and Events

Batimat, now in Paris France, is the world's leading construction exhibition.
Every other year in Paris, it brings together the most comprehensive array of products, equipment and services in the world and the largest number of French and international professionals.
read more on this BetterBrand story read more

Media and Customer Relations

The BetterBrand Network was created to ensure the independent lumber dealer has an exclusive flow of high quality wood fiber. We currently buy products from North America, Germany, Austria, Czech Republic, Sweden, Finland, Russia, China and South America.
read more on this BetterBrand story read more