Green. Affordable. Reliable.

To offer an exclusive, high quality line of wood products sourced from around the world, package them consistently, and distribute them to the Independent Retail Lumber Dealer.

About Better Brand

The BetterBrand Network was created to ensure the independent lumber dealer has an exclusive flow of high quality wood fiber. We currently buy products from North America, Germany, Austria, Czech Republic, Sweden, Finland, Russia, China and South America.

BetterBrand is a purchasing and marketing organization. We locate and purchase products for our distribution partners. These distributors take inventory positions and then market BetterBrand products to the independent retail marketplace. All of BetterBrand’s products are wrapped consistently to give independent dealers their own look, and a national image.

Through BBN contacts around the world, we know how to navigate the local business practices, customs and currencies on behalf of our distribution partners. So that they can take care of business at home and not have to worry about establishing new and sometimes confusing relationships overseas.

The BBN has secured millions of board feet of production from international sawmills on behalf of the independent dealer network. Cargo space has been committed at ports in strategic locations in the United States. The product and distribution is in place.

The BBN is now shipping quality woods from around the world through our member distributors. The BBN itself does not take orders for products. Ordering is done through regional distributors. If you’d like more information on BetterBrand, or to locate a distributor near you.