BetterBrand - an exclusive, high quality line of wood products sourced from around the world.

To offer an exclusive, high quality line of wood products sourced from around the world, package them consistently, and distribute them to the Independent Retail Lumber Dealer.
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Why BetterBrand - a global marketing and merchandising organization, which fulfills high quality building materials in specific product categories.

BetterBrand® is a global marketing and merchandising organization, which establishes criteria, procures and fulfills high quality building materials in specific product categories.
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BetterBrand - Home, Decking, railing, flooring, where to buy, news and events, faq's, locations

Never have I seen and used a "BetterBrand" than this material. I've built my deck to last for years to come.
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BetterBrand - Never have I seen and used a "BetterBrand" than this material.

MoistureShield Installation Guide - Get started on your MoistureShield deck now with our easy installation instructions.
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European Spruce Program - Products made from the finest wood fiber from around the world.
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BetterBrand - Latitudes main home graphic BetterBrand - manufacturer Latitudes

Latitudes: Superior, Proven Technology


What is Composite Decking?

In general, composite decking is manufactured from wood fiber and plastic to form a plank that requires less maintenance and typically has a longer lifespan than natural wood decking.

Composite decking is made from one of several polymers-polyethylene (low-density or high-density), polyvinyl chloride and polypropylene-plus wood flour and additives that stabilize the plastic and protect it from damaging UV rays.

One major reason composite decking is low maintenance; It does not take in or give off moisture, so it does not shrink or swell like wood. As a result, composite decking does not crack, warp or separate due to varying weather cycles. Composite decking resists insects, does not need water repellant or stain and can hold up to extreme weather conditions for decades. In addition, builders like to use composite decking because it cuts and installs like real wood.

What makes Latitudes composite decking and railing special is the Strandex technology it employs. Like individual strands of a rope make the rope stronger, Strandex technology makes Latitudes decking and railing stronger. Strandex technology offers superior protection against UV degradation and water absorption, because every “strand” of wood fiber is encased in high-density polyethylene. Latitudes uses Strandex inside, so you can be assured that you're getting the highest, most consistent quality and strongest composite product available in the industry.

About Strandex

BetterBrand - Strandex logo image
  • Through 2008, almost 100,000 miles of Strandex fortified deck board has been produced-enough to circle the earth more than 3.5 times.
  • Strandex Corporation has been dedicated to composite technology development for more than 16 years-and their staff has 195 years of combined experience in extrusion and composites.
  • Strandex has been working for 9 years on new composite developments with Washington State University's Wood Materials and Engineering Laboratory in Pullman, Washington.
  • Strandex has also been working with the Office of Naval Research for 9 years on composite materials for waterfront facilities.
  • The Strandex patented process technology means consistent quality. Decking and railing using Strandex technology have a proven record for strength, durability and low maintenance. Decking using Strandex technology was recently awarded “Best Buy” status by a leading consumer magazine.

Latitudes (Composite Decking Types)

Latitudes® Slotted Decking

Latitudes® slotted decking features the Equator® Hidden Fastener, which eliminates pre-drilling and automatically spaces the composite deck boards with the proper gap, making installation quick and easy. Slotted composite decking from Latitudes is barefoot friendly, slip-resistant and reversible, with a brushed finish on one side and a woodgrain look on the other. Choose from four classic wood-tone colors-gray, cedar, redwood and walnut, or two rich tropical colors, adobe and koa-in 12-, 16 and 20-foot lengths.

BetterBrand - Latitudes Slotted Decking colors graphic

Latitudes® Solid Decking

Latitudes® solid decking is reversible, with an embossed woodgrain finish on one side and a brushed finish on the other. Latitudes solid composite decking is available in four classic wood-tone colors-gray, cedar, redwood and walnut, and two rich tropical colors, adobe and koa. Latitudes solid decking is available in 12-, 16-, and 20-foot lengths.

BetterBrand - Latitudes Solid Decking colors graphic

Imagine a splinter-free world with lasting color. Bring your imagination to life with Latitudes composite decking and railing.





North American Quality Products

The typical Nordic Pine 5/4 x 6 Radius Edge Decking from mid Sweden has small and sound knots. Therefore it suitable for outdoor...
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European Products Market

The BetterBrand European Spruce Program offers products made from the finest wood fiber from around the world. These dimension and...
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Industry News and Events

Batimat, now in Paris France, is the world's leading construction exhibition.
Every other year in Paris, it brings together the most comprehensive array of products, equipment and services in the world and the largest number of French and international professionals.
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Media and Customer Relations

The BetterBrand Network was created to ensure the independent lumber dealer has an exclusive flow of high quality wood fiber. We currently buy products from North America, Germany, Austria, Czech Republic, Sweden, Finland, Russia, China and South America.
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