BetterBrand - an exclusive, high quality line of wood products sourced from around the world.

To offer an exclusive, high quality line of wood products sourced from around the world, package them consistently, and distribute them to the Independent Retail Lumber Dealer.
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Why BetterBrand - a global marketing and merchandising organization, which fulfills high quality building materials in specific product categories.

BetterBrand® is a global marketing and merchandising organization, which establishes criteria, procures and fulfills high quality building materials in specific product categories.
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BetterBrand - Home, Decking, railing, flooring, where to buy, news and events, faq's, locations

Never have I seen and used a "BetterBrand" than this material. I've built my deck to last for years to come.
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BetterBrand - Never have I seen and used a "BetterBrand" than this material.

MoistureShield Installation Guide - Get started on your MoistureShield deck now with our easy installation instructions.
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European Spruce Program - Products made from the finest wood fiber from around the world.
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BetterBrand - main Latitudes Decking imageDecking

Since 1988, Advanced Environmental Recycling Technologies (A.E.R.T.) has continued to develop and patent its proprietary plastics reclamation technologies.

A.E.R.T. is 100% committed to offering long-lasting, earth-friendly products for future generations of Green Living. Water-Resistant MoistureShield Decking is made from 90% Pre- and Post-consumer recycled content.

Because of our unique Total Encapsulation Process, MoistureShield Decking is extremely durable. The encapsulation of the wood fibers also allows our product to have direct ground contact, unlike other materials that must be elevated.

MoistureShield Decking is offered in two distinct lines:

The Rainforest & Juniper Collections.

BetterBrand - Rainforest CollectionSimulating the appearance of Rainforest hardwood, the Rainforest Collection by MoistureShield offers elegant grain accents, textures and multi-dimensional color shading and variation in each individual board, creating a look friends and neighbors will envy.

BetterBrand - Juniper CollectionThe Juniper Collection, our Organic Cedar line is composed of fibers from Juniper Mexicana. Though this species of trees produces oils which are used in perfumes and many household supplies and makes excellent fence posts, many additional acres of juniper have had to be eradicated due to their negative impact on the acquifer - causing major drinking water shortages for man and wildlife. We use this discarded Juniper and blend it with recycled polyethylene plastics to create a natural, earth-friendly decking material with the strength, durability and beauty of all MoistureShield materials. And because of Juniper's durability and natural resistance to pests and mildew, the Juniper does not contain excess chemicals.

Natural-looking MoistureShield products are 100% PVC-free and use only safe recycled materials and natural additives.

BetterBrand - A.E.R.T. Decking image
  • LEED Certified
  • USGBC Approved
  • Nature Tested
  • EPA Award Recipient
  • Environmentally Responsible

Additionally, because of A.E.R.T.'s unique Total Encapsulation process, MoistureShield boards are able to retain their rich color, unlike other composites that experience a greater degree of fading.


MoistureShield comes in an assortment of colors to choose from:

BetterBrand - MoistureShiled Color Chart before and after wearing images

However, colors offered in our collection are designed to weather slightly to more natural shades within the first six months of ownership.

With a 20-year Warranty, you're guaranteed we're serious about Longevity and Sustainability.

So now you can enjoy beautiful outdoor living while knowing you've made a smart choice for your home and for the environment.

Tough and beautiful, moisture-resistant MoistureShield® Composite Decking is made from 90% pre-and post-consumer recycled content, and comes with a limited lifetime warranty against rot, decay and termite damage.




BetterBrand - manufacturer MoistureShield
BetterBrand - manufacturer Latitudes
BetterBrand - manufacturer Penofin
BetterBrand - manufacturer Avesta

North American Quality Products

The typical Nordic Pine 5/4 x 6 Radius Edge Decking from mid Sweden has small and sound knots. Therefore it suitable for outdoor...
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European Products Market

The BetterBrand European Spruce Program offers products made from the finest wood fiber from around the world. These dimension and...
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Industry News and Events

Batimat, now in Paris France, is the world's leading construction exhibition.
Every other year in Paris, it brings together the most comprehensive array of products, equipment and services in the world and the largest number of French and international professionals.
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Media and Customer Relations

The BetterBrand Network was created to ensure the independent lumber dealer has an exclusive flow of high quality wood fiber. We currently buy products from North America, Germany, Austria, Czech Republic, Sweden, Finland, Russia, China and South America.
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