BetterBrand - an exclusive, high quality line of wood products sourced from around the world.

To offer an exclusive, high quality line of wood products sourced from around the world, package them consistently, and distribute them to the Independent Retail Lumber Dealer.
read more on this BetterBrand story read more


Why BetterBrand - a global marketing and merchandising organization, which fulfills high quality building materials in specific product categories.

BetterBrand® is a global marketing and merchandising organization, which establishes criteria, procures and fulfills high quality building materials in specific product categories.
read more on this BetterBrand story read more


BetterBrand - Home, Decking, railing, flooring, where to buy, news and events, faq's, locations

Never have I seen and used a "BetterBrand" than this material. I've built my deck to last for years to come.
read more BetterBrand testimonials, hear what our customers are saying about BetterBrand read more testimonials


BetterBrand - Never have I seen and used a "BetterBrand" than this material.

MoistureShield Installation Guide - Get started on your MoistureShield deck now with our easy installation instructions.
» Download Datasheet

European Spruce Program - Products made from the finest wood fiber from around the world.
» Download Datasheet
read more on this BetterBrand story View more Helpful Downloads




BetterBrand - Penofin Coatings Coatings

BetterBrand - manufacturer PenofinIt was sometime in 1977 that a brilliant scientist who held Ph.D.s in physics and nuclear physics was having a quiet drink in a Colorado lounge with some friends who were manufacturers of a high line of furniture. Conversation centered around manufacturing. Told that a well-known brand of wood stain was made from a secret formula, the physicist scoffed, stating there were no secrets in chemistry. To prove his point, he analyzed the famous brand product and was not surprised to find the "secret formula" was a combination of linseed oil, aniline dyes, and solvents.

When he reported his laboratory findings to his friends, they dared him to devise a superior product, a challenge he readily accepted. The product should include these qualities: it had to penetrate, seal, dry quickly, have minimum odor and bleed back and be easy to apply. It also had to be stable enough to allow lacquers and varnishes to be sprayed over it if wanted.

In the finest alchemical fashion, the chemist continued to secure ingredients designed to carry out the stated purposes. After great and deliberate experimentation, he came up with PENetrating Oil FINish (so the name Penofin) that has, in truth and in fact, proved far superior to any competitive product on the market.

» Application of Interior Penofin
» Application of Exterior Penofin

read more on this BetterBrand Penofin Coatings story read more about Penofin Coatings



BetterBrand - manufacturer MoistureShield
BetterBrand - manufacturer Latitudes
BetterBrand - manufacturer Penofin
BetterBrand - manufacturer Avesta

North American Quality Products

The typical Nordic Pine 5/4 x 6 Radius Edge Decking from mid Sweden has small and sound knots. Therefore it suitable for outdoor...
read more on this BetterBrand story read more

European Products Market

The BetterBrand European Spruce Program offers products made from the finest wood fiber from around the world. These dimension and...
read more on this BetterBrand story read more

Industry News and Events

Batimat, now in Paris France, is the world's leading construction exhibition.
Every other year in Paris, it brings together the most comprehensive array of products, equipment and services in the world and the largest number of French and international professionals.
read more on this BetterBrand story read more

Media and Customer Relations

The BetterBrand Network was created to ensure the independent lumber dealer has an exclusive flow of high quality wood fiber. We currently buy products from North America, Germany, Austria, Czech Republic, Sweden, Finland, Russia, China and South America.
read more on this BetterBrand story read more